The Product Unicorn, LLC (“The Product Unicorn,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit theproductunicorn.com, interact with our tools and assessments, engage our services, or communicate with us by email or social media. By using our website or services, you agree to the practices described in this policy.
Information We Collect
We collect information in three ways.
Information you provide directly. When you submit an inquiry form, request an assessment, join a waitlist, subscribe to our content, or email us, we collect the information you choose to share. This typically includes your name, email address, company name, role, and the context of your message.
Information collected automatically. Like most websites, we collect technical information when you visit, including your IP address, browser type, device type, referring URL, pages viewed, and timestamps. We use privacy-respecting analytics (Google Analytics 4) to understand aggregate site usage.
Information from third parties. When you connect with us through platforms like LinkedIn, Calendly, or email providers, we may receive basic profile and scheduling information from those platforms, governed by their own privacy policies.
How We Use Information
We use the information we collect to:
- Respond to inquiries, assessment requests, and other communications you initiate
- Deliver services we have agreed to provide, including consulting engagements, assessments, and educational content
- Send occasional updates, educational content, or product announcements to people who have opted in
- Improve our website, content, tools, and services based on aggregate usage patterns
- Meet legal, tax, and compliance obligations applicable to our business
- Protect the security and integrity of our systems and communications
Cookies and Similar Technologies
Our website uses cookies and similar technologies to remember preferences, measure site performance, and improve user experience. You can disable cookies in your browser settings. Disabling cookies may affect the functionality of some features.
How We Share Information
We do not sell personal information. We share information only in limited circumstances:
- Service providers who support our operations, including hosting (Vercel), analytics (Google), email delivery, scheduling, and CRM tools. These providers are contractually bound to use information only for the services they deliver to us.
- Professional advisors such as lawyers, accountants, and auditors, when reasonably necessary.
- Legal and safety reasons, when required by law, court order, or to protect rights, property, or safety.
- Business transfers, in the event of a merger, acquisition, or sale of assets, with appropriate confidentiality protections.
AI and Automation
The Product Unicorn uses AI tools and automation to operate parts of our business, including content generation, scheduling, and internal workflow automation. When we use AI, we follow these principles:
- Human review of AI output before it is published externally or shared with clients
- No submission of client-confidential information to third-party AI services without explicit authorization
- Clear disclosure when AI is used in a deliverable, where relevant to the client relationship
- Vendor selection based on stated data handling practices and enterprise-grade terms
Data Retention
We retain personal information only as long as needed to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce agreements. When we no longer need information, we delete or anonymize it using reasonable administrative and technical measures.
Your Rights
Depending on your location, you may have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information, subject to legal retention requirements
- Object to or restrict certain processing
- Withdraw consent where we rely on consent to process your information
- Opt out of marketing communications at any time, using the unsubscribe link or by contacting us directly
To exercise any of these rights, email us at the address below. We will respond within a reasonable timeframe and, where required, within statutory deadlines.
Security
We use reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, loss, or misuse. No method of transmission over the internet or electronic storage is entirely secure, so we cannot guarantee absolute security.
Children’s Privacy
Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will promptly delete it.
International Users
The Product Unicorn is based in the United States. If you access our website from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. By using our website or services, you consent to this transfer.
Third-Party Links
Our website may contain links to external sites we do not control. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party site you visit.
Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be reflected by updating the “Last updated” date at the top of this page. We encourage you to review this policy periodically.
Contact Us
If you have questions about this Privacy Policy or how we handle your information, contact us at:
The Product Unicorn, LLC
info@theproductunicorn.com